Extending Pickens

The team is now worth $13billion.
If this was a normal investment, it would have to generate $500–800 million of annual profit

But it's not normal at all
  • Self-Fulfilling Valuation Increases valuations rise over time based on revenues and scarcity. An NFL investment is all but guaranteed to grow, especially it's biggest and brightest.
  • Inflation-protected most of the team's assets: media rights, ticket prices, and stadium value/real estate, rise with inflation. The investor is protected. This is huge.
  • Scarcity and Prestige few teams come up for sale. Rare things are nearly always worth more. The prestige of owning it is worth an intangible amount as a result of this rarity and brand recognition. Elon Musk is now a trillionaire-- he might buy the Cowboys without even thinking about the money because there's only one. But it's because of that prestige that the Joneses will never sell
I know I'd probably never sell the Cowboys if I owned them, no matter how valuable the team became.
 
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