MIT Technology Review:
At its Worldwide Developer Conference on Monday, Apple for the first time unveiled its vision for supercharging its product lineup with artificial intelligence. The key feature, which will run across virtually all of its product line, is Apple Intelligence, a suite of AI-based capabilities that promises to deliver personalized AI services while keeping sensitive data secure.
It represents Apple’s largest leap forward in using our private data to help AI do tasks for us. To make the case it can do this without sacrificing privacy, the company says it has built a new way to handle sensitive data in the cloud.
Apple says its privacy-focused system will first attempt to fulfill AI tasks locally on the device itself. If any data is exchanged with cloud services, it will be encrypted and then deleted afterward. The company also says the process, which it calls Private Cloud Compute, will be subject to verification by independent security researchers.
The pitch offers an implicit contrast with the likes of Alphabet, Amazon, or Meta, which collect and store enormous amounts of personal data. Apple says any personal data passed on to the cloud will be used only for the AI task at hand and will not be retained or accessible to the company, even for debugging or quality control, after the model completes the request.
Simply put, Apple is saying people can trust it to analyze incredibly sensitive data—photos, messages, and emails that contain intimate details of our lives—and deliver automated services based on what it finds there, without actually storing the data online or making any of it vulnerable.
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Qualcomm: Key Implications From Apple's AI Announcements
Jun. 12, 2024 1:21 PM ET
QUALCOMM Incorporated (QCOM) StockAAPL,
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Summary
- Apple Inc. introduced new AI features at its Worldwide Developers Conference.
- Apple’s announcements provide material new information for Qualcomm Incorporated investors.
- In this article, I evaluate what the revelations from Apple may imply for Qualcomm's artificial intelligence prospects.
- Overall, I maintain a buy rating for Qualcomm stock.
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Apple Inc. (
AAPL) recently held its
Worldwide Developers Conference ("WWDC"), where it showed off new artificial-intelligence-based features coming to the iPhone, iPad, and Mac in the fall (in beta). Although we will have to wait and see how well Apple’s new AI products perform in practice, Apple’s announcements still provide material new information for
Qualcomm Incorporated (NASDAQ:
QCOM) investors. In this article, I discuss my key takeaways for QCOM stock.
Personalized AI Requires Personal Data
Apple introduced a number of AI features that require AI models to have access to users’ personal data, including emails, messages, calendar events, etc. For instance, Siri will now be able to hold contextual conversations based on information in users’ various apps (e.g., when asked “at what time am I supposed to meet XYZ,” Siri will be able to look through your messages, emails, calendar events, etc. to find your plans). Apple also demoed some other personalized AI features as well, for example to limit interruptions from message notifications to only those requiring immediate attention; or to arrange emails by urgency; or to edit photos. All these features require AI models to access and process your personal data.