Redskins result: Another culture war win for corporate America and the media elite
by Timothy P. Carney, Senior Columnist | | July 13, 2020 10:25 AM
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An overwhelming majority of Native Americans are perfectly fine with the Washington Redskins’s name. When asked in a poll how the name Redskins makes them feel, the most common answer by American Indians was “proud.”
Yet in the name of the racial and cultural sensitivity of mostly white college professors and journalists, and corporations that would rather avoid having the controversy turned against them, the Washington Redskins will finally change their name.
It’s another win in a cultural battleground where the elite media and corporate America keep winning.
The Washington Post, FedEx (whose name adorns the stadium where the Skins play), Bank of America, and Nike all dedicated themselves to smashing the team’s name, along with the rest of the major liberal media and corporate America. And they won. Redskins owner Dan Snyder announced that he’s going to change the team name.
Since he’s revealing that corporate America is his real fan base, maybe Snyder should just license out the team name like he licensed out the stadium name. Call them the “Federal Express.” Or maybe name the team the “Washington Nikes” and hand all decision-making over to Colin Kaepernick.
Maybe Snyder should make a nod to the wealthy and most heavily educated northwest Washington, Montgomery County, and Fairfax County neighborhoods he’s catering to and call the team the Washington SuperZips. Considering that Nike will try to cancel George Washington next, a safer name might just be the “Beltway Insiders.”
Robert McCartney, a Washington Post reporter who (like his whole publication) put in years of activism trying to get the team name changed, has a good perspective Monday on the whole story.
McCartney, to his credit, dropped his crusade after the Washington Post's own poll found that 90% of Native Americans were unbothered by the name. McCartney has also long covered government and politics. He writes: “The biggest lesson is the power of money. The team announced the name review a day after FedEx — a major sponsor, which owns the naming rights for the team’s stadium — said publicly it had requested a name change. FedEx also sent a letter to the team saying it would remove its signage from the stadium after the 2020 season if the name isn’t changed. That would cost Snyder about $45 million in revenue."
“On the same day as FedEx’s action, Nike stopped marketing the team’s merchandise on its website, he wrote. "Shortly afterward, sponsors Pepsi and Bank of America called for a name change.”
Yup. This is the shape of the culture war today: Elite media and corporate America are on one side, and it’s the same side the Left is on.
Abortion’s defenders and other culture warriors on the Left see this. Liberal columnist Catherine Rampell of the Washington Post wrote last year (numbering added) “When our [1] political system fails us, when our [2] electoral system fails us and when [3] even our judicial system fails us, can corporate America serve as our final firewall against terrible state policies designed to rob women of their reproductive autonomy?”
She meant, in effect, that when [1] the elected politicians don’t agree with the Washington Post, when [2] most voters in a state don’t agree with the Washington Post, and when [3] maybe, for a brief instant, some judges drop their assault on the constitution and democracy and allow a policy to stand that the Washington Post dislikes, the Left and the Washington Post can always rely on big money to oppose the conservative majority.
Abortion, gay marriage, radical gender ideology, and immigration — on every major culture war issue, corporate America is taking sides with the Left. (They also side with the Left on many economic issues too.)
This is how we can expect the culture wars to continue. Regardless of public opinion, elite opinion will shape corporate opinion, corporate opinion will win the day, and the Left will celebrate it as a win for the little guy.