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Jerry Jones: Dallas Cowboys aren’t living off their 1990s brand; ‘The Cowboys are living the brand’
By Jon Machota
jmachota@dallasnews.com
11:32 am on October 1, 2013 | Permalink
Jerry Jones said Tuesday that he doesn’t want Dallas Cowboys fans to adjust their expectations because the NFL has so much parity.
The Cowboys owner and general manager said the franchise has always been about creating fan interest and he has no problem with the fans not being satisfied with mediocre results.
“I don’t expect them to think any differently,” Jones said on KRLD-FM. “We push it out there. We build up expectations. We certainly try every way we can to have the Cowboys front and center. We do it with our great stadium. We try to do it every chance we get on television. That’s the lineage of the Cowboys.”
But that lineage has also included a Super Bowl drought that’s approaching two decades and a 130-130 record since 1997.
During the weekly radio interview, Jones was asked if the franchise is still living off the brand of those Super Bowl teams of the 1990s.
“No,” Jones responded. “The Cowboys are living the brand. We’re making the brand. I don’t say you live off a brand, but you do the kinds of things that help create interest. It’s well-known that the Cowboys, in the non-NFL cities, the kind of interest that we have. That’s interest there. There can be two kinds of interest. It can be positive interest. It can be people tuning in to see them get beat. The main thing is they’re relevant and that’s important.”
By Jon Machota
jmachota@dallasnews.com
11:32 am on October 1, 2013 | Permalink
Jerry Jones said Tuesday that he doesn’t want Dallas Cowboys fans to adjust their expectations because the NFL has so much parity.
The Cowboys owner and general manager said the franchise has always been about creating fan interest and he has no problem with the fans not being satisfied with mediocre results.
“I don’t expect them to think any differently,” Jones said on KRLD-FM. “We push it out there. We build up expectations. We certainly try every way we can to have the Cowboys front and center. We do it with our great stadium. We try to do it every chance we get on television. That’s the lineage of the Cowboys.”
But that lineage has also included a Super Bowl drought that’s approaching two decades and a 130-130 record since 1997.
During the weekly radio interview, Jones was asked if the franchise is still living off the brand of those Super Bowl teams of the 1990s.
“No,” Jones responded. “The Cowboys are living the brand. We’re making the brand. I don’t say you live off a brand, but you do the kinds of things that help create interest. It’s well-known that the Cowboys, in the non-NFL cities, the kind of interest that we have. That’s interest there. There can be two kinds of interest. It can be positive interest. It can be people tuning in to see them get beat. The main thing is they’re relevant and that’s important.”