Archer: With CeeDee Lamb pick in NFL draft, Cowboys asking offense to lead way

Cotton

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Todd Archer
ESPN Staff Writer

Not two months into his new job as coach of the Dallas Cowboys, Mike McCarthy expressed a desire to be better on defense than his Green Bay Packers were.

"It's fun to have to score 35 points every game," McCarthy said at the NFL scouting combine, "but it's hard."

Well, how hard is it to score 40 points a game?

The Cowboys' selection of CeeDee Lamb in the first round of the NFL draft has been universally praised. With the 17th overall pick, the Cowboys landed a player considered by many to be the best of the deepest receiver class in years, opting to take the best player available over addressing a more pressing need such as pass-rusher or cornerback.

Suddenly the images of an offense that will be markedly better in 2020 rather than an offense that was among the best in 2019 danced through everyone's head.

But, how good was the 2019 offense? The Cowboys were first in yards per game (431.5) and sixth in points (27.1), but it was still a unit that failed to score a touchdown in two games (Week 12 vs. the New England Patriots and Week 16 against the Philadelphia Eagles), scored one touchdown against the New Orleans Saints, failed to score a touchdown through three quarters against the New York Jets and scored one touchdown in the first three quarters against the Chicago Bears, Buffalo Bills and Green Bay Packers.

In 44% of their games, the Cowboys were not efficient in scoring, which might be the biggest reason McCarthy is the new coach. In 13 seasons with the Packers, his offenses finished among the top 10 in yards and points nine times.

"You look at the offensive production last year and the number of players returning, and then you add more weapons, it is exciting," McCarthy said at the conclusion of the draft. "The first part for us as coaches is to make sure we are creating numerous opportunities for everybody through schematic design. [Offensive coordinator] Kellen Moore has had a lot of fun the last two days on a few new wrinkles we're looking to work."


The Cowboys need their talented offense to be more consistent in 2020 than it was last season. Tim Heitman/USA TODAY Sports
An offense stacked with quarterback Dak Prescott, running back Ezekiel Elliott, receivers Amari Cooper and Michael Gallup, tight end Blake Jarwin and a still-solid offensive line (even with the retirement of Travis Frederick) would be the envy of a lot of teams in the NFL.

And it appears comparable to two of the better offensive teams the Cowboys have fielded in the past decade. In 2014, Tony Romo had his best season (34 touchdowns, nine interceptions) with DeMarco Murray leading the NFL in rushing (1,845 yards) and Dez Bryant leading the NFL in touchdown catches (16).

In 2016, the Cowboys went 13-3 with Prescott throwing 23 touchdown passes and four interceptions. Elliott led the NFL in rushing and Frederick, Tyron Smith and Zack Martin were All-Pro offensive linemen.

Both of those teams lost in the divisional round of the playoffs to McCarthy's Packers, but those Dallas teams were led by offenses that ultimately helped the defenses become better, too.

In 2014, the Cowboys scored at least 30 points in 10 games, including three in which they topped 40. They held the ball on average for 32 minutes, 22 seconds per game. In 2016, the Cowboys scored at least 30 points in six games, including one with more than 40. They held the ball on average for 31:41.

Theoretically, the more you score and control the ball, the easier it is on your defense.

"All along I've told players, 'Hey, you've got to play good enough to win,'" said former Cowboys coach Wade Phillips. "That's the most important thing. I don't care what you give up. We gave up 51 [to the Kansas City Chiefs in 2018 while with the Los Angeles Rams], but we beat them 54-51. We played good enough to win."

That might be an extreme, but the Chiefs offer up a blueprint of sorts.

With QB Patrick Mahomes, tight end Travis Kelce and receivers Tyreek Hill and Sammy Watkins, the Chiefs did not necessarily need to draft a receiver in the second round in 2019, but they took Mecole Hardman. In 2020, they did not necessarily need to take a running back, but they took Clyde Edwards-Helaire in the first round.

In the past two years, the Chiefs have scored 30 or more points 19 times, including seven games with at least 40. Their defense has ranked 31st (2018) and 17th (2019) in yards per game, but they were seventh in points allowed in 2019 after finishing 24th in 2018.

The cliché that defense wins championships might be old-fashioned. Playing timely defense wins championships, perhaps -- especially if your offense is special.

The Cowboys are hoping they have a special offense.

"I think we've got a very unique offense put together between having a really good offensive line, a tight end that can stretch the middle of the field, the three receivers and then [Elliott] in the backfield and an athletic quarterback that throws the ball very well," Cowboys executive vice president Stephen Jones said. "We certainly have opportunities to move the ball and score points. We'll just have to see. Obviously, we made that pick [of Lamb] because we think it makes us dynamic and certainly gives us the opportunity to really give people problems when they line up on the other side of the ball and when they defend us."
 

Shiningstar

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its going to be interesting to see all the changes. every aspect of offense, defense and specials teams have been churned. MM has a hard task in the fact he had to fill the spots, (which was great) but now he has to install all new changes, get players on board, get coaches on board and stream line it so it works. If hes making a push for the playoffs he has little wiggle room this year. He cant take a few games off to work out wrinkles. Good news for the fans because they will be seeing everything new for the first time in 10 years. Garrett kept to what Garrett did, so the fans knew what to expect, start off strong, fade in the middle and either make a push or die in december, the script was old. Now comes MM with a new script for the fans and lets be honest a lot of optimism why? because we use MMs history and what he did with the Packers is considered a success. Maybe you can say a hall of fame QB, sure, but there were other pieces on the Green Bay Rogers team, but thats all we know as fact for today. MM will not have the same team, he will not have the same coaches and he does not have the same environment. He may not even have the same owner Garrett did as JJ may back off this yea, ok, its more of a wish, but wieder things have happened.

Alll facets of the team is in a new direction so everything from TC, (if there is one) to the end of the season is going to be different. We ve gutted the old and heradled in the new. However that leaves a lot to still happen. Is Dak the franchise QB? to late to make a switch, to late to put a team together but have no leader, so chances are great Dak is the guy. Bleh bleh bleh bleh bleh ok no matter your argument, leave it alone for now because nothing you can do about it they arent assembling a new team for the Cooper Rush, or some dude out there.

Lots to look forward too,, does MM and crew get EE back on track? Frankly i felt Garrett didnt utlize him enough. Does Kellen get more say and use that genuis mind we heard so much about? The TEs? Who is our new center? Will the line respond to the new OL coach?

Defense has a lot more questions, line backers, sean Lee? Awuszi, he seems to fall of the rails. Trystan Hill? can we get a line to go after a QB? Will the defense set the tone or the offense?

To me, this is great, a whole new team and direction. I do think, where does it put Dallas when you want to talk the divsion, but right now well to be honest, straight at the bottom. we have no evidence, we have a whole new team, right now you have to say all we have is speculation but speculation doesnt pay the bills. So currently, i have us at the bottom, with the Skins, the Giants arent making drastic changes and the Giants are the Giants, they always play us hard. Skins made some changes, so right now they are in flux, and the eagles right now, sit at the top. they didnt make dire changes either, but yes they have their problems and probably by the start of the season or mid season they will pop up.

We had a spectacular draft, and now we have to get the pieces into the proper places and see how they play out. after the dreaming reality sits in and now the hard work has to be done. What translate from the draft hype, to the reality of the field? Who is as fast as the combine said, or has hands or is more up or down?
 

Chocolate Lab

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Umm, they've been asked to lead the way for the last decade or more.
 

Simpleton

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We're definitely going to be an offense-centric team but I'd argue that our defensive depth chart is better than 2014, 2016, 2018, and probably any other year going back to 2009.

That's assuming that either Gregory or Smith is reinstated, which seems like a pretty safe bet.
 

bbgun

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We're definitely going to be an offense-centric team but I'd argue that our defensive depth chart is better than 2014, 2016, 2018, and probably any other year going back to 2009.
Somebody on the draft telecast said teams like Denver have given up trying to stop KC in favor of keeping up with them offensively. I wonder if that will spark a new trend.
 

Simpleton

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Somebody on the draft telecast said teams like Denver have given up trying to stop KC in favor of keeping up with them offensively. I wonder if that will spark a new trend.
It's a copycat league and everything cycles in and out of favor. KC is the flavor of the moment, and likely is what led to Oakland reaching for Ruggs and his speed instead of the better all-around WR's in Lamb and Jeudy, but ultimately their system relies on rare talents such as Mahomes, Hill and Kelce, as well as one of the best offensive minds in the league in Reid, and at the end of the day most teams will end up as just poor imitations of what the Chiefs are.

Certain concepts/strategies become more popular, the league in general goes too far in that direction trying to copy whatever the most recent form of success looked like, and then some teams start to compensate for that and go in the opposite direction. Then that becomes popular and the entire process repeats.

The only thing that truly leads to sustained success is having a sound strategy for building winning football teams and then being able to successfully evaluate talent to meet that strategy. The Ravens are the perfect example of that and they've won Super Bowls with slightly different forms of the same philosophy, had those teams fall apart over time, rebuilt them, and continued to compete at the highest level all while keeping a general overarching strategy with minor tweaks as the game naturally evolves.

Chasing your tail trying to replicate whatever you last saw succeed is a fool's errand that much of the league often falls for.
 

Cowboysrock55

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That's exactly right. If you try to make your offense like the Chiefs you'll never be better than the Chiefs in my opinion.
 

deadrise

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If it's a copycat league, one coach who's done very well not copying anyone is Belichek.
 

ravidubey

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That's exactly right. If you try to make your offense like the Chiefs you'll never be better than the Chiefs in my opinion.
Or even close to as good. There is no realistic plan where step one is 1) draft the next Mahomes and step 2) Draft another Kelce.

Mahomes allows the talent on the OL and on defense to fluctuate over the years while keeping the team competitive, just like Brady or Rodgers have enabled in the past.

Baltimore not only has a great team-building philosophy, they also hit the lottery with Jackson.

If there's something you want to imitate, it's Baltimore's team-building strategy.
 
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