Cowboys doctrine is
1. Nothing is more important than marketing.
2. Never forget Gene Jones picked out the art work.
3. Tickets are on sale for the (insert country star name here) concert now!
4. How we doin' guys?
5. Want to get your wife something nice? Check out the Victorias Secret located at our stadium.
6. Nothing that makes Jerry "uncomfortable" will be tolerated. Especially at his advanced age.76. Did we mention Gene picked out the art work?
7. Kevin Costner and Denzel Washington visit our training camp. That matters.
8. Stack good days and 17 inches slogans et cetera.