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Cowboys show off upgrades to AT&T Stadium, want you to cheer with your phone
By Michael Florek / Staff Writer
mflorek@dallasnews.com
1:48 pm on August 15, 2014 |
ARLINGTON — Clapping and yelling apparently aren’t enough for the Cowboys any more.
At a press conference on Friday outlining the upgrades to AT&T Stadium, the Cowboys and AT&T also introduced the AT&T Stadium App, which will be available by the season opener on September 7.
At a certain point in a game, the app will send a push notification to the cell phones of those in attendance, telling fans to hit the “Unite this House” button. Those that hit the button will have their phone vibrate and the camera flash. The flashes will then be synced throughout the stadium.
If all goes well, there are plans to give fans other cell phone cheers.
“That’s the first one we’re announcing publicly,” said Travis Threlkel, Founder and Chief Creative Office of Obsurea Digital, which partnered with AT&T on the stadium upgrades. “It continues on and on.”
Threlkel said the Cowboys could add more as early as this year.
The app will also give fans updated traffic routes to the stadium, tell you nearest concession stands, take you on guided tours of the stadium and a number of other things.
To go along with the app, AT&T has also updated the stadium’s WiFi and cell service. According to Cowboys chief information officer John Winborn, the stadium’s connectivity has gone from eight gigabytes to 18 gigabyte, and they’ve doubled both the number LTE and WiFi antennas. All those things will increase the speed at which fans’ cellphones operate.
The Cowboys and AT&T also made a few physical changes to the stadium itself.
The biggest is a 130-foot wide LED video board above the concourse in the north end zone, with 40 louvers that rotate 360 degrees. The board is 4000 pixels wide, making it the highest resolution video board in the stadium.
Below the board, on the concourse are interactive touch-screen columns, that show pictures, facts and video about Cowboys players, Cowboys cheerleaders and the art collection at the stadium.
Officials declined to disclose how much money was invested in the new upgrades.
By Michael Florek / Staff Writer
mflorek@dallasnews.com
1:48 pm on August 15, 2014 |
ARLINGTON — Clapping and yelling apparently aren’t enough for the Cowboys any more.
At a press conference on Friday outlining the upgrades to AT&T Stadium, the Cowboys and AT&T also introduced the AT&T Stadium App, which will be available by the season opener on September 7.
At a certain point in a game, the app will send a push notification to the cell phones of those in attendance, telling fans to hit the “Unite this House” button. Those that hit the button will have their phone vibrate and the camera flash. The flashes will then be synced throughout the stadium.
If all goes well, there are plans to give fans other cell phone cheers.
“That’s the first one we’re announcing publicly,” said Travis Threlkel, Founder and Chief Creative Office of Obsurea Digital, which partnered with AT&T on the stadium upgrades. “It continues on and on.”
Threlkel said the Cowboys could add more as early as this year.
The app will also give fans updated traffic routes to the stadium, tell you nearest concession stands, take you on guided tours of the stadium and a number of other things.
To go along with the app, AT&T has also updated the stadium’s WiFi and cell service. According to Cowboys chief information officer John Winborn, the stadium’s connectivity has gone from eight gigabytes to 18 gigabyte, and they’ve doubled both the number LTE and WiFi antennas. All those things will increase the speed at which fans’ cellphones operate.
The Cowboys and AT&T also made a few physical changes to the stadium itself.
The biggest is a 130-foot wide LED video board above the concourse in the north end zone, with 40 louvers that rotate 360 degrees. The board is 4000 pixels wide, making it the highest resolution video board in the stadium.
Below the board, on the concourse are interactive touch-screen columns, that show pictures, facts and video about Cowboys players, Cowboys cheerleaders and the art collection at the stadium.
Officials declined to disclose how much money was invested in the new upgrades.
